Following the success of its previous editions, the GamingonPhone Conference Online (GPC) returned for its 3rd Edition. The premier B2B gaming event from GamingonPhone took place on May 27, 2025, and saw multiple sessions from gaming industry experts delivering their insights to over 500-plus attendees.
The session on Smart Game Distribution: How To Integrate Into Services And Scale at GPC 3rd Edition brought a refreshing look at how developers can unlock global reach without being tied to traditional app stores. Led by Olga Gordeeva, CRO of Playhop, the panel dived into how modern distribution works and why it’s changing the way games are discovered and monetized.
Bringing Games Where the Players Already Are
Olga started off by outlining how Playhop helps deliver HTML5 games directly to platforms people are already using, from news websites to telecom apps, without needing users to install anything. “Distribution is about delivering games directly to where the audience already is,” she said.
Instead of relying on app stores, games can be embedded in any website or app, even browsers and telecom platforms. This plug-and-play approach allows partners to turn their digital space into a game portal with just a few clicks, and it’s helping developers and platforms generate revenue instantly through ads and in-game purchases.
Simplicity of Integration and Monetizing With Subscriptions
One major highlight was how simple integration has become. With over 30,000 games on the platform and 45 million monthly active users, Playhop offers a wide range of games, already bundled with SDKs and monetization tools.
Olga explained that partners can select a few games or a full bundle, and get everything ready-to-use, no heavy development needed. “We provide ready-to-use frames or builds that can be added directly to the partner’s site or app, no coding at all,” she emphasized.
When asked about integration with streaming services and subscriptions, Olga shared insights into how Playhop adds value. She said, “When you pay for the subscription, we try to integrate specifically only games with in-app purchases inside.”
They also use “idle moments”, like waiting for a livestream to start, to offer games embedded under the video player, giving streamers’ audiences something fun to do while they wait.
Key Takeaways of This Approach: Boost Reach, Share Revenue
In closing, Olga summarized the two core benefits of this approach. Publishing your game on Playhop gives instant access to a global network of distribution partners, helping developers boost reach and revenue. If you own a portal or app, you can become a Playhop distributor yourself, getting curated games tailored to your audience.
“If you really want to receive a lot of extra revenue, you should think about the SDKs,” Olga added, pointing to how important it is to have your game ready for integrations from day one.
GPC Online 3rd Edition Unpacked – Further Reading:
- State of the Chinese Mobile Games Market
- Japanese and Korean Mobile Games Market
- The Rise Of Browser Games: Strategies For Growth & User Retention
- The Shrinking Gap Between Mobile & PC
- Aligning Revenue Models With Environmental Impact in The Games Industry
- From Idea to Launch: The Indie Game Development Journey
- Gamelight’s Rewarded Revolution: Redefining Mobile Marketing
