Call of Duty: Mobile has never been just another shooter, it’s a live, breathing universe with a fiercely loyal player base, and Activision’s latest move proves just how seriously it’s taking India.
With the official launch of the Call of Duty: Mobile Web Store in India on June 25, the publisher is not only offering more value, but also aligning deeply with the habits and preferences of its growing Indian audience.
According to Lumikai report, India, now the second-largest gaming market in the world with over 590 million mobile players, has long been on the radar for global publishers. But few have adapted at the level CODM is now attempting.
The new web store integrates localized payment systems: most notably UPI, which facilitates more than 80% of India’s digital transactions. For players, this means faster checkouts, seamless access to discounted COD Points, and exclusive perks that often outshine app store alternatives.
Since its global launch in 2019, the title has crossed one billion downloads and ranks among the top-grossing mobile games in the country. This dedicated web store is a natural evolution, but also a strategic power play.
Activision isn’t just selling more CPs, it’s building stronger ties with Indian players. From influencer collaborations to community-driven campaigns, the web store is part of a larger push to make CODM feel native, not foreign.
“India is one of the most exciting and influential gaming markets,” said Jeffrey Gullett, Head of COD: Mobile at Activision. And this launch proves it’s not just lip service.
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