Aonic, a global group of tech and gaming companies, has completed its biggest acquisition yet by buying Prime Insights for more than $250 million. The move brings together two fast-growing players in rewards and research technology to form a unified global platform.
Prime Insights was launched in 2022 by Benjamin Ritzka. Today, the company has about 120 team members spread across 17 countries. The company has quickly become a major name in the research technology industry with its online survey platforms that let users earn money.
Now, by joining Aonic, it will work alongside Exmox and Mega Fortuna, two of Aonic’s existing platforms, to serve both gaming companies and consumer insights clients. Together, these companies reach over 50 million consumers worldwide, 12 owned and operated consumer brands and generate more than $300 million in yearly revenue.
The deal also marks a partnership between strong leaders. Prime Insights founder and CEO Benjamin Ritzka will continue to lead his company while also becoming one of Aonic’s largest shareholders.
Aonic CEO Paul Schempp praised Prime Insights as a “true disruptor in research technology” and noted: “It is rare to come across such a brilliant tech entrepreneur as Benjamin, and as powerful a team as Prime Insights, so we couldn’t be happier to partner up. This transaction marks a major step in our vision of becoming a dominant global player.”
Prime Insights CEO and Founder Benjamin Ritzka described the company’s journey as “unprecedented in our industry” and called the deal “an amazing validation of everything we’ve built.” He thanked his team for their efforts and said, “I couldn’t have thought of a better match than with Aonic.”
Exmox CEO Caglar Eger noted that Prime Insights’ strength in data collection and analysis would “turbo-charge engagement for gaming clients,” while Exmox’s “scale and focus on user engagement will significantly improve data quality and reach for the consumer insights industry. We’re extremely excited to begin the work together.”
Both Prime Insights and Exmox have recorded over 80% organic growth per year recently, showing how quickly these platforms are scaling. The companies see strong synergies in combining rewarded survey platforms with gaming-focused user acquisition.
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