Metasports Interactive has secured $20 million in user acquisition (UA) funding from London-based growth financing firm Metica, marking a significant step in scaling its competitive gaming ambitions.
The funding will primarily be used to accelerate growth for Hitwicket, the studio’s multiplayer cricket title. A major portion of the capital is set to go toward expanding marketing efforts and scaling user acquisition as the company looks to strengthen its presence in international markets.
Along with the funding, Metica will also support the company with its own technology platform. This will help improve how the game earns revenue and performs overall. The goal is to make the business more efficient while continuing to grow steadily.
Founded by Kashyap Reddy and Keerti Singh, Metasports Interactive has already built a strong player base. Hitwicket has crossed 18 million players in 109 countries. The company’s good performance in keeping players engaged and earning revenue played an important role in getting this investment.
Kashyap Reddy, Co-Founder and CEO, Metasports Interactive, said, “With Hitwicket, our vision is to reach over a billion cricket fans globally and build a truly world-class gaming business from India. This partnership with Metica gives us the capital and the tools to move faster in international markets without diluting ownership.”
Phil Mohr, CEO, Metica, added, “Metasports Interactive stood out because of Hitwicket’s ability to scale efficiently across both India and global markets. We’re excited to partner with Metasports Interactive as they build a globally competitive gaming business from India.”
With this new funding, the company is aiming for around 8 times growth in the next 18 months. Their plan includes increasing marketing in key regions, using better targeting methods, and improving gameplay and overall user experience.
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