It’s been about a month since CookieRun: OvenSmash launched globally on March 26, 2026, and the early numbers give a decent picture of how the latest Devsisters title is shaping up. Based on current estimates, the game has generated around $1.9 million in player spending on mobile so far.
AppMagic data shows roughly $1.14 million in net revenue, which factors in platform cuts. Adjusting for those, the actual gross revenue lands closer to the $1.9 million mark, giving a clearer look at player spending during the first month.
The game has also pulled in 2.74 million downloads worldwide, indicating a solid launch, especially for a new spin-off within the CookieRun IP.
Regionally, CookieRun: OvenSmash is heavily driven by South Korea, contributing about 51% of total revenue, which isn’t surprising given the franchise’s strong roots there. The United States follows with 33%, showing notable traction in Western markets as well. The remaining 16% share is split across other regions.
Another interesting insight is the audience split. Reports suggest a fairly balanced player base, with a near 50-50 split between male and female players, which is quite notable for a competitive PvP-focused title.
For those unaware, CookieRun: OvenSmash is an urban fantasy PvP action title that brings a new direction to the franchise. Developed by Devsisters Corporation, the game focuses on real-time 3v3 battles set in the vibrant Platter City.
Looking at the trend, OvenSmash started strong during its launch window, with downloads peaking early and revenue following closely. But since then, both metrics saw a steady decline, particularly on the download side.
As one expects, it is natural that the initial rush of players will decrease as time goes on, and the case is similar here. The game experienced a noticeable dip after its early phase, but the sharper fall in downloads suggests that new player acquisition has slowed down significantly.
