Gamelight, the AI-powered user acquisition platform, has been named as a top ROI-driving UA channel globally in the Singular ROI Index 2025.
With placements in 15 out of the total 21 categories, Gamelight stands out as one of the best-performing platforms in terms of return on investment, scale, and campaign efficiency, further solidifying its growing influence in the mobile marketing space.
This year’s ROI Index, built on trillions of ad impressions and tens of billions in spending, highlights the platforms that bring the most value to advertisers. Gamelight’s widespread presence across categories, including monetisation models, verticals, and geographies, shows its strong ability to support diverse user acquisition strategies.
Gamelight’s ‘rapid and sustained’ growth highlighted in Singular’s reports
Being included in the 2025 ROI Index follows a period of rapid and sustained growth for Gamelight. In Singular’s Q3 2024 Performance Report, the platform was already ranked among the Absolute Leaders in ad spend growth and recognised among the Growth Leaders for its percentage increase, reflecting both expansion and acceleration from Q2 to Q3.
This recognition is significant, as few platforms manage to scale quickly while preserving campaign efficiency and performance. Gamelight has accomplished both, building strong relationships with major publishers and expanding steadily into new markets.
This effectiveness has also been proven in real-world use cases. A recent campaign for Treeplla’s Cat Snack Bar saw Gamelight triple campaign scale, double ARPU, and increase ROAS by 52%, all while maintaining consistent long-term profitability in key regions.
Additional recognition from AppsFlyer as the #1 rewarded source globally
In the latest AppsFlyer Performance Index, Gamelight was named the #1 rewarded source globally, further cementing its role as a leader in the rewarded UA segment. This recognition marks another milestone for the platform’s AI-first strategy in a constantly evolving user acquisition space.
After previously securing a spot in the top three, Gamelight’s consistent performance across multiple categories highlights its momentum and growing importance. It also signals the broader adoption of rewarded UA as a mainstream strategy among top publishers.
How Gamelight is redefining rewarded user acquisition
At the core of Gamelight’s success is a unique data-driven approach to user acquisition, combining AI-powered targeting, real-time optimisation, and behavioural insights to run effective campaigns at scale.
By leveraging gameplay history, demographics, user preferences, and engagement trends, Gamelight delivers highly relevant recommendations that drive retention and long-term value (LTV). This focus on sustainable growth over sheer volume has helped Gamelight become a trusted partner for mobile game studios aiming for efficiency.
It has also played a big role in changing how rewarded advertising is viewed. Once seen as a side strategy, rewarded UA is now a key growth channel for many leading studios, thanks in large part to Gamelight’s results and innovations.
Gamelight’s role in the future of mobile game marketing
With repeated recognition in the Singular ROI Index 2025, Singular’s Q3 2024 Growth Report, and the 17th AppsFlyer Performance Index, Gamelight has clearly established itself as a major player in the mobile UA space. Its continued focus on AI innovation, campaign performance, and international growth points to an even bigger impact in the year ahead.
As mobile game publishers search for smarter, more sustainable ways to grow, Gamelight is well-positioned to lead the charge in shaping the next era of rewarded advertising.
