The global games market is projected to reach $188.8 billion in 2025, with mobile gaming once again taking the largest share at $103 billion, according to Newzoo’s latest Global Games Market Report.
Mobile revenues are growing 2.9% year over year, slower than before, but still keeping mobile as the backbone of the industry. Nearly 3 billion players now game on mobile, making it the most accessible platform compared to PC and console.
Growth is strongest in mobile-first regions such as the Middle East, Africa, and Latin America, where affordable Android devices drive adoption, while Asia-Pacific shows more modest gains and Western markets adapt to stricter regulations and direct-to-consumer models.
Mobile gaming is expected to keep its lead in the global games industry, reaching an estimated $110 billion in revenues by 2028, according to Newzoo’s projections, with the global games market reaching $206.3 billion.
Popular hits like Royal Match and Roblox continue to dominate, while new and upcoming releases, including Valorant Mobile, are expected to draw fresh players. The report also mentions top-grossing 2024 titles are expected to perform well in 2025.
Still, with app stores overflowing, discoverability is a growing hurdle, shifting the industry’s focus from chasing new players to keeping existing ones engaged for longer.
