Following the success of its previous editions, the GamingonPhone Conference Online (GPC) returned for its 3rd Edition. The premier B2B gaming event from GamingonPhone took place on May 27, 2025, and saw multiple sessions from gaming industry experts delivering their insights to over 500-plus attendees.
Gamelight’s talk at GPC Online 3rd Edition was a deep dive into how the company has flipped the script on mobile user acquisition. Led by Fátima Castro Franco, PR Specialist at Gamelight, the GPC Online 3rd Edition Unpacked: Gamelight’s Rewarded Revolution: Redefining Mobile Marketing session explained how they are not only popularizing rewarded UA (user acquisition) but redefining it entirely through AI and personalization.
Building a Smart Ecosystem around Rewarded UA
Gamelight, founded in 2022 and based in Hamburg, has become a leader in AI-powered rewarded marketing. Fatima opened with an overview of the company’s quick rise and impact.“Gamelight is the largest AI-powered rewarded marketing platform in the market right now,” she said, pointing out their global presence in 13 geos, including the US, UK, Japan, Korea, and France.
Their AI algorithm lies at the heart of everything, analyzing demographic, behavioral, and gameplay data in real time. This data-first method matches the right players to the right games, resulting in long-term engagement, higher ROAS, and scalable growth for developers.
What makes Gamelight’s approach stand out is their focus on post-install engagement. Unlike traditional rewarded ads that fade after the user installs the app, Gamelight pushes rewards that keep players coming back. These come in two forms: playtime rewards, which reward time spent in-game, and event rewards, which tie into milestones or special game events.
Rewarded UA and AI
While rewarded user acquisition has existed for years, Fatima explained that it was often treated as a side strategy. Gamelight changed that by proving its high quality and high value at scale.
“We deliver users that we know are statistically most likely to enjoy the games and to convert,” she said. This quality-focused model helps both developers and players win, publishers get long-term value, while players are offered games they’ll genuinely enjoy.
Gamelight’s AI system constantly updates itself based on real-time insights, automatically adjusting without manual checking. It also shortens the learning phase, so campaigns see results quickly.
“By using this intelligent targeting, we’re not wasting clicks. We’re not wasting interactions. We’re not wasting time. We’re doing it in a precise way, and in this way, ROS and retention rate skyrocket,” Fatima emphasized.
Notably, the AI respects user privacy. Data is shared only with full user consent, and users can withdraw that consent at any time. “They become an active player,” she added, referring to how users even share in ad revenue, shifting the balance of power in traditional advertising.
Having Worked with the Biggest Publishers, the Numbers Don’t Lie
Gamelight has worked with some of the biggest mobile publishers, including Mattel 163, JoyCity, Strela, and Up Quantum. Their case studies show massive ROAS gains and retention boosts across regions like the US, Japan, and Europe.
In a campaign with Mattel 163’s Phase 10, Gamelight helped deliver a ROAS boost of 284% in the US, 192% in Japan, and over 2000% in Europe by Day 30. Strela’s Catnack Bar campaign saw a 97% ARPU increase and a 44% jump in retention.
JoyCity’s Gunship Battle hit a 38.7% ROAS in Japan and 35.3% in the UK, well above the original goals. Even newer titles like Legend of Slime from Up Quantum exceeded targets by over 80% within a week. These results back Fatima’s claim: “The data speaks for itself. Goals were not only met but exceeded.”
Leading the New Era of Mobile Marketing
Looking ahead, Gamelight is prepared for a future driven by AI automation, privacy-first data use, and hybrid monetization models. Fatima closed by reaffirming that Gamelight isn’t just part of this shift, they’re leading it.
“By focusing on intelligent targeting and optimization that is automatic, and by having ethical practices always as a priority, I believe that Gamelight is not only part of this new era of mobile marketing but is kind of like leading it,” she said.
GPC Online 3rd Edition Unpacked – Further Reading:
- State of the Chinese Mobile Games Market
- Japanese and Korean Mobile Games Market
- The Rise Of Browser Games: Strategies For Growth & User Retention
- The Shrinking Gap Between Mobile & PC
- Aligning Revenue Models With Environmental Impact in The Games Industry
- From Idea to Launch: The Indie Game Development Journey
