Liftoff, a mobile marketing and monetization platform, announced on Monday, May 5, 2025, that it has secured a minority growth equity investment from General Atlantic, a leading global investor. This move comes with continued backing from Blackstone, which will still remain the majority stakeholder.
The deal, which values Liftoff at $4.3 billion, marks a significant moment in the company’s journey since it merged with Vungle in 2021.
As one of the leading AI-enabled end-to-end platforms since its founding in 2012, Liftoff has grown quickly by offering AI-powered tools that help mobile developers grow and earn more from their apps.
General Atlantic, known for its long history of investing in disruptive tech businesses, will join Blackstone to support Liftoff as it expands Cortex AI platform, strengthens its role in the app economy, and looks to grow further through mergers and acquisitions.
Liftoff CEO Jeremy Bondy shared that “this partnership is more than capital”. On his LinkedIn post, he expressed gratitude to Blackstone, their passionate team and the customers, while adding, “We’re equally excited to welcome General Atlantic, whose track record in building enduring platforms signals what’s ahead.”
The deal is expected to close by mid-2025, subject to standard approvals and customary closing conditions.