The mobile games industry in 2025 is shaping up to be a year of exciting collaborations, bringing together major studios, brands, and even unexpected partnerships. Crossovers between popular franchises are something that is normally seen, but team-ups with brands outside the gaming scene are something that pushes the boundaries, redefining the gaming experience.
On that very note, here’s a look at some of the biggest and most interesting gaming industry collaborations in 2025.
January
| Collaboration | Date | Details |
|---|---|---|
| Marvel Rivals x Marvel Mobile titles | January 3, 2025 | Marvel Rivals collab with Marvel Snap, Marvel Puzzle Quest, and Marvel Future Fight. |
| Free Fire x NARUTO SHIPPUDEN | January 6, 2025 | Brought in Naruto-themed content for anime fans. |
| Honor of Kings x Disney’s Frozen | January 9, 2025 | Introduced Frozen-themed skins to Honor of Kings. |
| Summoners War: Sky Arena x Demon Slayer | January 10, 2025 | Introduced characters like Tanjiro, Nezuko, Zenitsu, and others, along with themed events. |
| BGMI x Mahindra | January 16, 2025 | Brought in the new BE 6 EV in the game and offered a chance to win a real car. |
| KartRider Rush+ x Hyundai IONIQ | January 24, 2025 | Added Hyundai IONIQ-themed karts and special events. |
February
| Collaboration | Date | Details |
|---|---|---|
| eFootball x Captain Tsubasa (Vol. 2) | February 6, 2025 | New crossover-themed cards featuring anime-characters and football legends. |
| Summoners War: Chronicles x Ah! My Goddess | February 6, 2025 | Introduced characters like Belldandy, Urd, Skuld, and Peorth, with limited-time summoning events. |
| Clash Royale x Michael Bolton | February 14, 2025 | Featured a musical collaboration for Valentine’s Day, including a special version of ‘How Am I Supposed to Live Without You.’ |
| Goddess of Victory: NIKKE x Evangelion 2nd Collab | February 20, 2025 | New characters, multiple themed events, and more. |
| Monster Hunter Now x Monster Hunter Wilds (Part 2) | February 28, 2025 | Limited-time quests and login bonuses ahead of Monster Hunter Wilds’ release. |
March
| Collaboration | Date | Details |
|---|---|---|
| PUBG Mobile x Bugatti | March 15, 2025 | PUBG Mobile hosts a Speed Drift event featuring Bugatti-themed vehicles and cosmetics. |
| Honor of Kings x Jujutsu Kaisen 2.0 | March 20, 2025 | Jujutsu Kaisen returns to HoK with new skins and gameplay content. |
| PUBG Mobile x BABYMONSTER | March 21, 2025 | Collaboration brings exclusive content and rewards. |
| Pokémon GO x IPL | March 23, 2025 | Mumbai Indians and Gujarat Titans team stickers arrive, available until May. |
| Genshin Impact x UGREEN | March 25, 2025 | Launches limited-edition Genshin Impact-branded charging products. |
| MLBB x Naruto Shippuden | March 26, 2025 | Event gives players a chance to unlock the Gaara skin for Vale alongside arrival of 5 new skins. |
| MLBB x Samsung Campus Series | March 27, 2025 | MOONTON and Samsung kick off the Campus Series esports league for SEA students. |
| PUBG Mobile x Godzilla | March 28, 2025 | Prize Path event offers themed content and unlockable Godzilla rewards. |
| Clash of Clans x WWE | March 31, 2025 | Wrestlers enter the arena with themed troops in Clash of Clans with multiple events and challenges. |
April
| Collaboration | Date | Details |
|---|---|---|
| FC Mobile x MLS | April 2, 2025 | FC Mobile players get a free trial of MLS Season Pass via Apple. |
| Stumble Guys x Skibidi Toilet | April 4, 2025 | Concrete Chaos season features Skibidi Toilet-themed characters and levels. |
| BGMI “Wedding Celebration x Multiple Celebrities” | April 5, 2025 | Special in-game event celebrates a real-life couple’s wedding with celeb guests. |
| Blood Strike x Attack on Titan | April 11, 2025 | AOT Pass, character skins ft. ODM Gear, and themed events go live in the game. |
| Clash of Clans x Maestro Media “The Epic Raid” | April 18, 2025 | Board game collaboration revealed with a physical adaptation of the mobile classic. |
| Wuthering Waves x Cyberpunk: Edgerunners | April 21, 2025 (Reveal) | 2026 collab teased, promising a high-tech twist to the upcoming content. |
| The Seven Deadly Sins: Grand Cross x The Eminence in Shadow | April 25, 2025 | Adds new collaboration heroes, special missions, event bosses, and more. |
| Once Human x Ed Stafford | April 25, 2025 | Survival expert collaboration to launch a global survival training camp event. |
| Genshin Impact x Charlotte Tilbury | April 26, 2025 | Released Mona Megistus-themed beauty boxes, featuring skincare products and exclusive merchandise. |
| Raid Rush x Terminator 2: Judgment Day | April 30, 2025 | Terminator crossover event adds Sarah Connor, John Connor, and T-800 as new heroes. |
May
| Collaboration | Date | Details |
|---|---|---|
| AFK Journey x Fairy Tail | May 1 | Crossover with Fairy Tail announced; Natsu and Lucy join on May 1. |
| MONOPOLY GO x Star Wars | May 1 | Event details drop ahead of the May 1 launch, featuring themed stickers and boards. |
| Mobile Legends: Bang Bang x Naruto Shippuden | May 1 | MLBB introduces Naruto themed skins and free Vale ‘Gaara’ skin with in-game events. |
| Reverse: 1999 x Assassin’s Creed II & Odyssey | May 3, 2025 (Reveal) | Assassin’s Creed collaboration announced, set for release in August 2025. |
| Honkai: Star Rail x Fate/stay night | May 3, 2025 (Reveal) | Will be bringing two new characters Saber and Archer, launching on July 11th 2025. |
| Honor of Kings x B.Duck | May 4, 2025 (Reveal) | Honor of Kings teams up with B.Duck for new skins and in-game content. |
| Punishing Gray Raven x Devil May Cry 5 | May 8, 2025 (Reveal) | Punishing Gray Raven will collab with Devil May Cry 5, date unannounced. |
| PUBG Mobile x Attack on Titan | May 8, 2025 | Introduces the Titan transformation, ODM gear, and more events. |
| Brown Dust 2 x Goblin Slayer | May 8, 2025 | Characters from the anime will make an appearance alongside seasonal events. |
| State of Survival x Hitman | May 8, 2025 | Brings Agent 47 into the game alongside city skins and capital decorations. |
| PUBG Mobile x Shelby American | May 10, 2025 | Collaboration that brought in Shelby GT500 and 427 Cobra to PUBG Mobile. |
| Empires & Puzzles x WWE | May 14, 2025 | Brings 10 top Superstars, with the quest featuring five of the Guest Hero Superstars. |
| Heaven Burns Red x Angel Beats! | May 16, 2025 | Features new storylines, three collab-exclusive characters, and rewards. |
| Toram Online x Bofuri: I Don’t Want to Get Hurt | May 21, 2025 (Announced) May 29, 2025 (Live) | Hit anime Bofuri: I Don’t Want to Get Hurt will see itself in the game. |
| BGMI x Hero Motocorp | May 25, 2025 | Find Hero motorcycles inside BGMI as high-performance vehicles with exclusive designs. |
| Mobile Legends: Bang Bang x Magic Chess: Go Go Collab | May 29, 2025 | Limited time events with X.Borg Pecados Rioter skin plus a few other skins. |
| Honor of Kings x Sanrio | May 30, 2025 | Brings exclusive Cinnamoroll and Kurumi skins, events, and more. |
June
| Collaboration | Date | Details |
|---|---|---|
| Crystal of Atlan x One-Punch Man | June 1, 2025 (Announced) June 26, 2025 (Live) | Bringing themed quests, iconic character appearances, and exclusive in-game rewards. |
| FIFA Rivals x adidas | June 10, 2025 | Introduces exclusive in-game kits, boots and digital gears. |
| GODDESS OF VICTORY: NIKKE x Stellar Blade | June 10, 2025 | Bringing in themed-event with limited time characters, modes, and more. |
| Go Go Muffin x Neon Genesis Evangelion | June 18, 2025 | Brings new content and iconic characters from the franchise. |
| Zen Pinball x Tomb Raider | June 19, 2025 | Introduces the iconic Tomb Raider Lara Croft to the Zen Studios’ pinball franchise. |
| PUBG Mobile x 28 Years Later | June 19, 2025 | Will add the locations on World of Wonder map based on the upcoming movie. |
| CODM × Gundam | June 23, 2025 | More details soon. |
| CookieRun India x Orion | June 24, 2025 | Brings the iconic iconic FMCG brand in a special ChocoPie Pet event. |
| Delta Force × Arknights | June 27, 2025 | New season of Delta Force “Break” will bring themed content. |
| Honor of Kings x Bleach | June 28, 2025 (Live) | Thousand-year Blood War collaboration will bring exclusive skins and more. |
July
| Collaboration | Date | Details |
|---|---|---|
| Solo Leveling: Arise x I-DLE | July 3, 2025 | Features K-pop stars Miyeon and Shuhua as playable characters, plus themed events and rewards. |
| Zenless Zone Zero x Butchies | July 3, 2025 (Announced) July 15, 2025 (Live) | Launches Operation Yum campaign in London starting July 15, combining food and action. |
| PUBG Mobile x Transformers | July 5, 2025 | Introduces real-life cargo containers placed in US cities as part of the Transformers event. |
| Uncharted Waters Origin x The War of Genesis | July 7, 2025 | Adds Admiral Iyolin Pandragon as a reward, new ships, and a relationship chronicle for Mary Read. |
| MONOPOLY GO! x Fantastic Four | July 9, 2025 | Adds themed minigames and board tokens in-game. |
| Stumble Guys x Jurassic World Rebirth | July 9, 2025 | Adds a new night course and themed content in the Jungle Jam seasonal update. |
| Mobile Legends: Bang Bang x SpongeBob | July 11, 2025 (Rumoured) | Leaks suggest an upcoming collaboration featuring characters from SpongeBob SquarePants. |
| Honor of Kings x Jurassic World Rebirth | July 17, 2025 | Introduces the Discovery of Dinosaurs event, offering a free Consort Yu skin. |
| Clash of Clans x Travis Hunter | July 18, 2025 | Offers players a chance to join the NFL Star’s clan and 2 million coins gifted. |
| Punishing: Gray Raven x Devil May Cry V | July 21, 2025 (Announced) August 6, 2025 (Live) | Brings Devil May Cry inspired events to the game. |
| Summoners War x Tekken 8 | July 22, 2025 (Announced) July 30, 2025 (Live) | Introduces full voiceovers, illustrations, minigames and other events. |
| Honor of Kings x Detective Conan | July 24, 2025 (Announced) August 1, 2025 (Live) | More details soon. |
| Brawl Stars x Floafers | July 24, 2025 | Brings Brawl Stars with new clothing and character-inspired styles. |
| FC Mobile x Premier League Summer Series | July 26, 2025 | FC Mobile joins the Premier League Summer Series bringing themed Trivia, Extra Time Picks, and more. |
| Reverse: 1999 x Assassin’s Creed | July 26, 2025 | Reverse: 1999 x Assassin’s Creed Collaboration brings Ezio and Kassandra as playable characters |
| Delta Force x Alan Walker | July 28, 2025 | Delta Force announces collaboration with Alan Walker with the Double Beats event and a new song. |
| Talking Tom Hero Dash x Miraculous Ladybug | July 31, 2025 | Talking Tom Hero Dash collaborates with Ladybug in a Miraculous Superhero Crossover. |
August
| Collaboration | Date | Details |
|---|---|---|
| Free Fire x NARUTO SHIPPUDEN | August 1, 2025 | Free Fire x NARUTO SHIPPUDEN Collab returns with Ninja skills, abilities, loot zone, themed items, and more. |
| Doomsday: Last Survivors x Godzilla x Kong | August 2, 2025 | Doomsday: Last Survivors x Godzilla x Kong: The New Empire collab brings themed events and rewards. |
| PUBG Mobile x Porsche | August 2, 2025 | PUBG Mobile x Porsche collab brings Motor Cruise event with high-speed cars to the Battlegrounds. |
| The Battle Cats x Sonic the Hedgehog | August 4, 2025 | The Battle Cats x Sonic the Hedgehog collaboration brings themed events and rewards. |
| Delta Force x Alan Walker | August 8, 2025 | Delta Force x Alan Walker’s Double Beats event begins with a new song and themed content. |
