The mobile games industry in 2025 is shaping up to be a year of exciting collaborations, bringing together major studios, brands, and even unexpected partnerships. Crossovers between popular franchises are something that is normally seen, but team-ups with brands outside the gaming scene are something that pushes the boundaries, redefining the gaming experience.
On that very note, here’s a look at some of the biggest and most interesting gaming industry collaborations in 2025.
January
Collaboration Date Details Marvel Rivals x Marvel Mobile titles January 3, 2025 Marvel Rivals collab with Marvel Snap, Marvel Puzzle Quest, and Marvel Future Fight. Free Fire x NARUTO SHIPPUDEN January 6, 2025 Brought in Naruto-themed content for anime fans. Honor of Kings x Disney’s Frozen January 9, 2025 Introduced Frozen-themed skins to Honor of Kings. Summoners War: Sky Arena x Demon Slayer January 10, 2025 Introduced characters like Tanjiro, Nezuko, Zenitsu, and others, along with themed events. BGMI x Mahindra January 16, 2025 Brought in the new BE 6 EV in the game and offered a chance to win a real car. KartRider Rush+ x Hyundai IONIQ January 24, 2025 Added Hyundai IONIQ-themed karts and special events.
February
Collaboration Date Details eFootball x Captain Tsubasa (Vol. 2) February 6, 2025 New crossover-themed cards featuring anime-characters and football legends. Summoners War: Chronicles x Ah! My Goddess February 6, 2025 Introduced characters like Belldandy, Urd, Skuld, and Peorth, with limited-time summoning events. Clash Royale x Michael Bolton February 14, 2025 Featured a musical collaboration for Valentine’s Day, including a special version of ‘How Am I Supposed to Live Without You.’ Goddess of Victory: NIKKE x Evangelion 2nd Collab February 20, 2025 New characters, multiple themed events, and more. Monster Hunter Now x Monster Hunter Wilds (Part 2) February 28, 2025 Limited-time quests and login bonuses ahead of Monster Hunter Wilds’ release.
March
Collaboration Date Details PUBG Mobile x Bugatti March 15, 2025 PUBG Mobile hosts a Speed Drift event featuring Bugatti-themed vehicles and cosmetics. Honor of Kings x Jujutsu Kaisen 2.0 March 20, 2025 Jujutsu Kaisen returns to HoK with new skins and gameplay content. PUBG Mobile x BABYMONSTER March 21, 2025 Collaboration brings exclusive content and rewards. Pokémon GO x IPL March 23, 2025 Mumbai Indians and Gujarat Titans team stickers arrive, available until May. Genshin Impact x UGREEN March 25, 2025 Launches limited-edition Genshin Impact-branded charging products. MLBB x Naruto ShippudenMarch 26, 2025 Event gives players a chance to unlock the Gaara skin for Vale alongside arrival of 5 new skins. MLBB x Samsung Campus Series March 27, 2025 MOONTON and Samsung kick off the Campus Series esports league for SEA students. PUBG Mobile x Godzilla March 28, 2025 Prize Path event offers themed content and unlockable Godzilla rewards. Clash of Clans x WWE March 31, 2025 Wrestlers enter the arena with themed troops in Clash of Clans with multiple events and challenges.
April
Collaboration Date Details FC Mobile x MLS April 2, 2025 FC Mobile players get a free trial of MLS Season Pass via Apple. Stumble Guys x Skibidi Toilet April 4, 2025 Concrete Chaos season features Skibidi Toilet-themed characters and levels. BGMI “Wedding Celebration x Multiple Celebrities” April 5, 2025 Special in-game event celebrates a real-life couple’s wedding with celeb guests. Blood Strike x Attack on Titan April 11, 2025 AOT Pass, character skins ft. ODM Gear, and themed events go live in the game. Clash of Clans x Maestro Media “The Epic Raid” April 18, 2025 Board game collaboration revealed with a physical adaptation of the mobile classic. Wuthering Waves x Cyberpunk: Edgerunners April 21, 2025 (Reveal) 2026 collab teased, promising a high-tech twist to the upcoming content. The Seven Deadly Sins: Grand Cross x The Eminence in Shadow April 25, 2025 Adds new collaboration heroes, special missions, event bosses, and more. Once Human x Ed Stafford April 25, 2025 Survival expert collaboration to launch a global survival training camp event. Genshin Impact x Charlotte Tilbury April 26, 2025 Released Mona Megistus-themed beauty boxes, featuring skincare products and exclusive merchandise. Raid Rush x Terminator 2: Judgment Day April 30, 2025 Terminator crossover event adds Sarah Connor, John Connor, and T-800 as new heroes.
May
Collaboration Date Details AFK Journey x Fairy Tail May 1 Crossover with Fairy Tail announced; Natsu and Lucy join on May 1. MONOPOLY GO x Star Wars May 1 Event details drop ahead of the May 1 launch, featuring themed stickers and boards. Mobile Legends: Bang Bang x Naruto Shippuden May 1 MLBB introduces Naruto themed skins and free Vale ‘Gaara’ skin with in-game events. Reverse: 1999 x Assassin’s Creed II & Odyssey May 3, 2025 (Reveal) Assassin’s Creed collaboration announced, set for release in August 2025. Punishing Gray Raven x Devil May Cry 5 May 8, 2025 (Reveal) Punishing Gray Raven will collab with Devil May Cry 5, date unannounced.
