The mobile games industry in 2025 is shaping up to be a year of exciting collaborations, bringing together major studios, brands, and even unexpected partnerships. Crossovers between popular franchises are something that is normally seen, but team-ups with brands outside the gaming scene are something that pushes the boundaries, redefining the gaming experience.
On that very note, here’s a look at some of the biggest and most interesting gaming industry collaborations in 2025.
January
| Collaboration | Date | Details |
|---|---|---|
| Marvel Rivals x Marvel Mobile titles | January 3, 2025 | Marvel Rivals collab with Marvel Snap, Marvel Puzzle Quest, and Marvel Future Fight. |
| Free Fire x NARUTO SHIPPUDEN | January 6, 2025 | Brought in Naruto-themed content for anime fans. |
| Honor of Kings x Disney’s Frozen | January 9, 2025 | Introduced Frozen-themed skins to Honor of Kings. |
| Summoners War: Sky Arena x Demon Slayer | January 10, 2025 | Introduced characters like Tanjiro, Nezuko, Zenitsu, and others, along with themed events. |
| BGMI x Mahindra | January 16, 2025 | Brought in the new BE 6 EV in the game and offered a chance to win a real car. |
| KartRider Rush+ x Hyundai IONIQ | January 24, 2025 | Added Hyundai IONIQ-themed karts and special events. |
February
| Collaboration | Date | Details |
|---|---|---|
| eFootball x Captain Tsubasa (Vol. 2) | February 6, 2025 | New crossover-themed cards featuring anime-characters and football legends. |
| Summoners War: Chronicles x Ah! My Goddess | February 6, 2025 | Introduced characters like Belldandy, Urd, Skuld, and Peorth, with limited-time summoning events. |
| Clash Royale x Michael Bolton | February 14, 2025 | Featured a musical collaboration for Valentine’s Day, including a special version of ‘How Am I Supposed to Live Without You.’ |
| Goddess of Victory: NIKKE x Evangelion 2nd Collab | February 20, 2025 | New characters, multiple themed events, and more. |
| Monster Hunter Now x Monster Hunter Wilds (Part 2) | February 28, 2025 | Limited-time quests and login bonuses ahead of Monster Hunter Wilds’ release. |
March
| Collaboration | Date | Details |
|---|---|---|
| PUBG Mobile x Bugatti | March 15, 2025 | PUBG Mobile hosts a Speed Drift event featuring Bugatti-themed vehicles and cosmetics. |
| Honor of Kings x Jujutsu Kaisen 2.0 | March 20, 2025 | Jujutsu Kaisen returns to HoK with new skins and gameplay content. |
| PUBG Mobile x BABYMONSTER | March 21, 2025 | Collaboration brings exclusive content and rewards. |
| Pokémon GO x IPL | March 23, 2025 | Mumbai Indians and Gujarat Titans team stickers arrive, available until May. |
| Genshin Impact x UGREEN | March 25, 2025 | Launches limited-edition Genshin Impact-branded charging products. |
| MLBB x Naruto Shippuden | March 26, 2025 | Event gives players a chance to unlock the Gaara skin for Vale alongside arrival of 5 new skins. |
| MLBB x Samsung Campus Series | March 27, 2025 | MOONTON and Samsung kick off the Campus Series esports league for SEA students. |
| PUBG Mobile x Godzilla | March 28, 2025 | Prize Path event offers themed content and unlockable Godzilla rewards. |
| Clash of Clans x WWE | March 31, 2025 | Wrestlers enter the arena with themed troops in Clash of Clans with multiple events and challenges. |
April
| Collaboration | Date | Details |
|---|---|---|
| FC Mobile x MLS | April 2, 2025 | FC Mobile players get a free trial of MLS Season Pass via Apple. |
| Stumble Guys x Skibidi Toilet | April 4, 2025 | Concrete Chaos season features Skibidi Toilet-themed characters and levels. |
| BGMI “Wedding Celebration x Multiple Celebrities” | April 5, 2025 | Special in-game event celebrates a real-life couple’s wedding with celeb guests. |
| Blood Strike x Attack on Titan | April 11, 2025 | AOT Pass, character skins ft. ODM Gear, and themed events go live in the game. |
| Clash of Clans x Maestro Media “The Epic Raid” | April 18, 2025 | Board game collaboration revealed with a physical adaptation of the mobile classic. |
| Wuthering Waves x Cyberpunk: Edgerunners | April 21, 2025 (Reveal) | 2026 collab teased, promising a high-tech twist to the upcoming content. |
| The Seven Deadly Sins: Grand Cross x The Eminence in Shadow | April 25, 2025 | Adds new collaboration heroes, special missions, event bosses, and more. |
| Once Human x Ed Stafford | April 25, 2025 | Survival expert collaboration to launch a global survival training camp event. |
| Genshin Impact x Charlotte Tilbury | April 26, 2025 | Released Mona Megistus-themed beauty boxes, featuring skincare products and exclusive merchandise. |
| Raid Rush x Terminator 2: Judgment Day | April 30, 2025 | Terminator crossover event adds Sarah Connor, John Connor, and T-800 as new heroes. |
May
| Collaboration | Date | Details |
|---|---|---|
| AFK Journey x Fairy Tail | May 1 | Crossover with Fairy Tail announced; Natsu and Lucy join on May 1. |
| MONOPOLY GO x Star Wars | May 1 | Event details drop ahead of the May 1 launch, featuring themed stickers and boards. |
| Mobile Legends: Bang Bang x Naruto Shippuden | May 1 | MLBB introduces Naruto themed skins and free Vale ‘Gaara’ skin with in-game events. |
| Reverse: 1999 x Assassin’s Creed II & Odyssey | May 3, 2025 (Reveal) | Assassin’s Creed collaboration announced, set for release in August 2025. |
| Honkai: Star Rail x Fate/stay night | May 3, 2025 (Reveal) | Will be bringing two new characters Saber and Archer, launching on July 11th 2025. |
| Honor of Kings x B.Duck | May 4, 2025 (Reveal) | Honor of Kings teams up with B.Duck for new skins and in-game content. |
| Punishing Gray Raven x Devil May Cry 5 | May 8, 2025 (Reveal) | Punishing Gray Raven will collab with Devil May Cry 5, date unannounced. |
| PUBG Mobile x Attack on Titan | May 8, 2025 | Introduces the Titan transformation, ODM gear, and more events. |
| Brown Dust 2 x Goblin Slayer | May 8, 2025 | Characters from the anime will make an appearance alongside seasonal events. |
| State of Survival x Hitman | May 8, 2025 | Brings Agent 47 into the game alongside city skins and capital decorations. |
| PUBG Mobile x Shelby American | May 10, 2025 | Collaboration that brought in Shelby GT500 and 427 Cobra to PUBG Mobile. |
| Empires & Puzzles x WWE | May 14, 2025 | Brings 10 top Superstars, with the quest featuring five of the Guest Hero Superstars. |
| Heaven Burns Red x Angel Beats! | May 16, 2025 | Features new storylines, three collab-exclusive characters, and rewards. |
| Toram Online x Bofuri: I Don’t Want to Get Hurt | May 21, 2025 (Announced) May 29, 2025 (Live) | Hit anime Bofuri: I Don’t Want to Get Hurt will see itself in the game. |
| BGMI x Hero Motocorp | May 25, 2025 | Find Hero motorcycles inside BGMI as high-performance vehicles with exclusive designs. |
| Mobile Legends: Bang Bang x Magic Chess: Go Go Collab | May 29, 2025 | Limited time events with X.Borg Pecados Rioter skin plus a few other skins. |
| Honor of Kings x Sanrio | May 30, 2025 | Brings exclusive Cinnamoroll and Kurumi skins, events, and more. |
June
| Collaboration | Date | Details |
|---|---|---|
| Crystal of Atlan x One-Punch Man | June 1, 2025 (Announced) June 26, 2025 (Live) | Bringing themed quests, iconic character appearances, and exclusive in-game rewards. |
| FIFA Rivals x adidas | June 10, 2025 | Introduces exclusive in-game kits, boots and digital gears. |
| GODDESS OF VICTORY: NIKKE x Stellar Blade | June 10, 2025 | Bringing in themed-event with limited time characters, modes, and more. |
| Go Go Muffin x Neon Genesis Evangelion | June 18, 2025 | Brings new content and iconic characters from the franchise. |
| Zen Pinball x Tomb Raider | June 19, 2025 | Introduces the iconic Tomb Raider Lara Croft to the Zen Studios’ pinball franchise. |
| PUBG Mobile x 28 Years Later | June 19, 2025 | Will add the locations on World of Wonder map based on the upcoming movie. |
| CODM × Gundam | June 23, 2025 | More details soon. |
| CookieRun India x Orion | June 24, 2025 | Brings the iconic iconic FMCG brand in a special ChocoPie Pet event. |
| Delta Force × Arknights | June 27, 2025 | New season of Delta Force “Break” will bring themed content. |
| Honor of Kings x Bleach | June 28, 2025 (Live) | Thousand-year Blood War collaboration will bring exclusive skins and more. |
