Leadership shifts continue to define the mobile gaming industry, and September 2025 continues the pace. The month brought a wave of notable appointments and executive moves, further reshaping the sector’s leadership dynamics. Here’s a closer look at the latest decision-makers stepping into key roles and the directions they’re set to take.
Luke Jones – Sales Director, Esports at Wasserman
Wasserman has appointed Luke Jones as Sales Director – Esports in Abu Dhabi, strengthening its presence in the MENA region. Luke previously served as Vice President of Commercial at Guild Esports and as Senior Gaming and Esports Manager at Red Bull Racing & Red Bull Technology.
Alexander Rehm – Epic Games as Product Director, LiveOps
Epic Games has appointed Alexander Rehm as Product Director, LiveOps, for Epic Online Services. In this role, he will oversee product strategy, roadmap development, live operations, and long-term planning to enhance the platform for studios worldwide.
Huzaifa Arab – Studio Head at KRAFTON India
Huzaifa Arab has stepped in as the Studio Head of KRAFTON India, where he will lead the India Game Development Team as part of KRAFTON Inc.’s growing local presence. n his new role, Huzaifa aims to build a lean, high-impact team dedicated to creating groundbreaking games rooted in and made for India.
Shay Sobel – Vice President, Corporate Development at Moon Active
Shay Sobel has been promoted to Vice President of Corporate Development at Moon Active, a recognition of his impact on the company’s strategic growth. Since joining in 2019, he has been central to mergers and acquisitions, partnerships, and new business initiatives in the mobile gaming space.
Cian O’Leary – Director of Business Development, EMEA at AppMagic
Cian O’Leary has joined AppMagic as Director of Business Development for EMEA, bringing strong experience from Sensor Tower owned Data.ai and Cloudinary. He has a proven record of driving growth across the customer lifecycle and has built successful partnerships with global brands like Chanel, Adidas, and Just Eat.
Joon Yoo – Head of Sales & Business Development, North America at AppMagic
Joon Yoo has been appointed Head of Sales & Business Development for North America at AppMagic, backed by more than a decade of experience in B2B and mobile SaaS sales. Previously with Sensor Tower and Playio, he is known for creating effective go-to-market strategies, scaling customer acquisition, and developing cross-border partnerships.
Ayşen Kıratlı – User Acquisition Lead at Miniclip
Ayşen Kıratlı has joined Miniclip as User Acquisition Lead, continuing her impactful career in mobile gaming and growth management. She previously held senior leadership roles at Kwalee, where she led user acquisition strategies, creative testing, and campaign optimization for top-performing titles.
Sertug Demir – Lead of Turkey at Lion Studios
Sertug Demir has joined Lion Studios, a Tripledot Studio, as Lead of Turkey, where he will manage business development and studio operations in one of the fastest-growing mobile gaming markets. He previously led publishing and business development at Rollic, overseeing partnerships and successful game launches across Turkey and internationally.
