NetEase Announces Leadership Transition: IEG Head Yingfeng Ding Retires After 23 Years

End of an Era.

NetEase Inc
Image Credit: NetEase Inc
Tousif Hasan Biswas
2 Min Read
  • NetEase EVP Yingfeng Ding to Step Down Dec 31.
  • He has been with the company for 23 years.
  • He was instrumental in developing the company’s internal R&D infrastructure.

NetEase, Inc. announced on December 26, 2025, that Yingfeng Ding, Executive Vice President and head of the company’s Interactive Entertainment Group (IEG), will retire effective December 31, 2025.

Ding, a 23-year veteran of the company, is widely credited as the operational engine behind NetEase’s rise to gaming prominence.

Joining in 2002, he was instrumental in developing the company’s internal R&D infrastructure and overseeing the “Fantasy Westward Journey” franchise, a series that has remained a primary revenue driver for over two decades.

We extend our sincere gratitude to Mr. Yingfeng Ding for his dedication. He played a pivotal role behind the success of our flagship titles and was instrumental in building our R&D and operational capabilities. – William Ding, CEO of NetEase

Under his leadership, the IEG grew into the company’s largest division, responsible for massive hits including Identity V and the recently launched Where Winds Meet.

A Legacy of Innovation

Ding’s departure comes at a transformative moment for NetEase. As of late 2025, the company has aggressively expanded its global footprint, acquiring high-profile Western studios and relaunching Blizzard Entertainment titles in China.

While Ding is stepping down from his executive duties, he will remain with the company as a consultant throughout 2026 to ensure a smooth transition.

Read more mobile games industry news:

Share This Article
Leave a Comment

Leave a Reply

Your email address will not be published. Required fields are marked *