PlaySuper, an India-based gaming commerce startup, has raised $1 million in seed funding to reshape how free-to-play and skill-based games make money.
The round was led by Singapore-based gaming VC Chimera, with participation from Audacity VC, IAN Capital Fund, and Dhruv Vohra, Meta’s Managing Director for APAC Emerging Markets.
The company is working to solve one of the biggest hurdles in gaming: sustainable monetization and player retention. Traditional ads inside games often fail to keep players engaged, while cash rewards face strict rules and limits.
PlaySuper takes a fresh route by embedding real-world branded rewards such as gift cards and consumer products directly into gameplay. This new approach is already showing results.
The platform has crossed $350,000 in monthly GMV, with early gaming partners noticing better user retention and higher monetization.
Co-founder and CBO Abhir Das explained that gaming in India and Southeast Asia is at a turning point, and added that “Ads and cash incentives are no longer enough. With PlaySuper, every gaming session becomes a chance to win something aspirational and real, which keeps users engaged while driving commerce at scale.”
Investors share the same belief. Krish Anurag, General Partner at Chimera, said they see gaming commerce as the next big monetization unlock for these markets. “PlaySuper has built a category-defining solution that sits at the intersection of gaming, brands, and consumer behavior.”
With strong early traction, PlaySuper aims to become the backbone for in-game monetization across emerging markets, giving both free-to-play and skill-based games a new way to grow sustainably.
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