Sett, a Tel Aviv-based startup, has officially announced a ‘Series A’ $15 million funding round, where the company has come out of stealth with $27 million in total funding. This decision is to help mobile game studios create and market games more efficiently.
The investment was led by Bessemer Venture Partners, with participation from Saga VC, F2 Venture Capital, Vgames, and Arcadia Gaming Advisors. The new funding adds to an earlier $12 million seed round that was supported by F2, Bessemer, and several well-known people from the gaming industry.
The company, founded in 2022 by Amit Carmi and Yoni Blumenfeld, is building tools that help game teams develop content and advertising material much faster at a lower cost.
Sett’s Agentic AI engine helps game studios come up with new ideas faster by creating different types of content, fun game features, and fresh concepts. It makes it easier for teams to try out and build new things quickly. Big studios like SuperPlay, Candivore, and SciPlay are already using it.
The current plan is to use the new funding to grow their team and continue expanding their tools to cover more in-game content, like mini-games and special events.
To support its growth, Sett is actively hiring for multiple roles. Open positions include Software Engineer, AI Research Engineer, Creative Operations, and Art Director, to name a few.