Launched by digital media agency Infinitize, Vendetta is a new publishing division built to give smaller studios the kind of marketing and fan engagement power usually reserved for AAA games. The idea is simple: help bold creators stand out in the crowded world of gaming, using fandom as the fuel.
Infinitize has a long history of working with global fandoms, be it from launching K-pop artists to the top of the charts to creating campaigns for anime, streaming, and even UNESCO. Now, they’re bringing their fan-first approach to gaming industry.
With Vendetta, the goal is to help indie teams reach wider audiences and build strong, lasting communities around their titles. To make this even more impactful, Infinitize has teamed up with The Lippin Group, a respected name in entertainment PR, to offer full-scale strategic and media support.
Jenny Zha, CEO of Infinitize, noted gaming as the “frontline of fandom”, while adding “The future of gaming doesn’t belong to the biggest studios—it belongs to the boldest ones.” He noted that Vendetta is their way of backing the rebels: “the indie devs with vision, grit, and a game worth fighting for.”
As part of the launch, Vendetta is also rolling out a weekly feature series called Settle The Score. This will be a weekly series where indie developers can submit their games to be featured.