YouTube has officially stepped into game creation with a new closed beta called Playables Builder. This is a prototype web app powered by Google’s AI model Gemini 3.
The idea is simple: creators can now make small, bite-sized playable games using short text prompts, images, or even videos. If you are worried about coding, then there’s also good news for that; your ideas that you enter automatically turn into code simply by typing.
To kick things off, YouTube has partnered with well-known creators like Sam Beres (sambucha), AyChristene, Gohar Khan (goharsguide), and Eric (Mogswamp).
These creators are already experimenting with the tool, and their games are live for viewers in the US, Canada, Great Britain, and Australia. Players can jump straight into these games directly from the creators’ YouTube channels.
Playables Builder focuses on quick, bite-sized experiences rather than full-scale games. Creators can describe a game idea in text, upload an image as visual inspiration, or share a video concept to shape gameplay mechanics and style.
From there, the tool turns those ideas into playable experiences that can be shared instantly with an audience. While the excitement is high, for now, the builder itself is only available to a limited group through the closed beta.
However, YouTube has opened opt-ins for creators interested in future participation. If this experiment works, it could mark a major shift, turning YouTube from a platform where games are watched into one where games are also created and played.
You can check out the official website for more details. To join the beta program, you can access the opt-in form.
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