Outfit7, the global entertainment leader behind the multi-billion download Talking Tom & Friends franchise, has announced the official launch of Aurion11. This new, independent venture is designed to provide third-party publishers with the sophisticated monetization and ad-tech solutions originally developed for Outfit7’s internal operations.
For over 15 years, Outfit7 built and refined its own ad technology to navigate the complexities of global markets, user experience, and data compliance. Recognizing that the challenges of sustainable growth and responsible data use are industry-wide, the company made the strategic decision to spin off this expertise into a dedicated entity.
This move allows Outfit7 to remain focused on game development while Aurion11 provides specialized support to the broader publishing ecosystem.
A Publisher-Centric Approach
Aurion11 is led by CEO and co-founder Igor Lautar, who previously served as VP of Sales at Outfit7. The venture distinguishes itself by its practical, hands-on origin.
“Aurion11 was built by people who spent years working as a publisher. We know what it’s like to be responsible for monetization every day, not just talk about it. That experience helps us understand what publishers really need and how we can support them better.”
As the digital landscape becomes increasingly fragmented, Aurion11 aims to simplify the lives of publishers. By focusing on helping partners make better decisions based on their unique products and audiences, the venture seeks to bridge the gap between complex ad-tech demand sources and long-term player satisfaction.
Read more mobile games industry news: